The application of artificial intelligence to expand market boundaries, create new products or services, and enable capabilities that were previously impossible, rather than just optimizing existing processes.
Overview
- [Industry analysis] The host proposes a heuristic distinguishing ‘efficiency AI’ (doing the same with less) from ‘opportunity AI’ (producing more or bridging into new areas), arguing that long-term winners will be organizations that view AI as opportunity-expanding. (Source: AI Daily Brief host, via AI Daily Brief, 2026-08-24)