An interdisciplinary field examining how communication media shape human perception, social interaction, and cultural meaning, encompassing frameworks such as media richness theory, social presence theory, and Marshall McLuhan’s medium-as-message thesis. Media theory informs the design of telecollaboration and immersive systems by analysing how channel properties affect communication fidelity and presence.
Semantic Classification
Content
Overview
Media Theory represents an abstract concept in the telecollaboration ontology hierarchy.