Evidence-based design is a design practice in which decisions about a product, space or interface are grounded in data gathered through empirical methods such as usability testing and user research, rather than on intuition or convention alone. It treats each design choice as a hypothesis to be validated against observed user behaviour and outcomes, iterating the design in response to findings. The approach originated in healthcare and architectural design and has since become standard practice in digital product and interaction design.
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- Evidence-based design is a design practice in which decisions about a product, space or interface are grounded in data gathered through empirical methods such as usability testing and user research, rather than on intuition or convention alone. It treats each design choice as a hypothesis to be validated against observed user behaviour and outcomes, iterating the design in response to findings. The approach originated in healthcare and architectural design and has since become standard practice in digital product and interaction design.